SEO & Web Optimisation
Search engine optimization
What is Search Engine Optimization?
Search Engine Optimization is the practice of improving your ranking in search engines like Google. The target of good SEO is to be the first listed website in any related search. The reason for this being that the first ranked page on any Google search will draw a majority share of the web traffic. Being 2nd on the list sometimes draws less than half of the amount the first listed site does. However, if you’re not on page 1, web users may never even find your site. Seriously, when was the last time that you went to page 2 in a Google search?
What can we do?
To rank higher in Google you need…
Content is King!
The best way of creating links to your site is through developing unique and interesting content. If you have great content, users will link to your site without you having to do anything, and if this happens Google will reward you for it! The more relevant links that point to your site, the higher your site will rank. Talk to us to discuss ways of incorporating interesting content through the use of blogs, podcasts and videos.
PPC / Adwords campaigns
If you’re not ranking high on Google, contact us to see how we can help!